Being blonde in the summer is great!  Your stylist wants blondes to remain bright, shiny and healthy looking during the summer so the bright colors in your clothing and that great tan entice people to ask who does your hair.  
During the summer, and actually throughout the year, there are many factors that work against blonde hair.  Dull, muddy tones and vibrancy loss after 5-7 shampoos may result from shampooing in warm chlorinated shower water that contains calcium levels of more than 100 ppm. Our fair-haired friends absorb more pool chemicals than brunettes, causing their hair to move in clumpy sections rather than in flowing, individual strands. 

Highlight fade is a result of shampooing in hard water, which leaves the same film buildup that you see on your shower wall.  This translucent film refracts light and diminishes shine.  Blondes can exhibit a green or ashy discoloration from copper buildup due to exposure to pools or hot tubs that contain copper sulfate, which is used to control algae. 

Brassiness may be caused by minerals, including iron, that attach to the hair like a magnet and are oxidized by the air, sun and water. To counteract these dastardly chemicals use products that are for blondes. They are usually a 100% vegan blend of sulfate-free ingredients that maintain a beautiful blonde shine and protects against absorbing chemicals.

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